Nike’s performance meets SKIMS’ body-positive design in a collection redefining activewear for women.

The world of athleisure has evolved far beyond functionality. Today, activewear isn’t just about performance—it’s about identity, confidence, and feeling good in your own skin. That’s why when news broke of a partnership between Kim Kardashian and Nike, it wasn’t just hype—it was the launch of a whole new era: NikeSKIMS.

For those new to the term, athleisure is the hybrid of athletic wear and everyday fashion. It’s clothing designed to sweat in, stretch in, and move in—but also stylish enough to wear to brunch, run errands, or simply feel empowered all day long. This is where SKIMS and Nike find perfect harmony. Kim Kardashian brings her inclusive, body-hugging vision to Nike’s legacy of innovation and performance.

This isn’t a limited-time drop. It’s a full-fledged brand, built for real women of all shapes, all sizes, and all levels of athleticism.

NikeSKIMS is expected to deliver activewear that moves seamlessly from yoga studio to street style—with the same ease Kim switches from red carpet to recovery. Think high-tech fabrics like Nike’s Dri-FIT, but reimagined with SKIMS’ sculpting silhouettes and signature fits, designed to celebrate, not hide, the female form.

When Is NikeSKIMS Launching?

The wait won’t be endless—but it will require a little patience. The brand is set to debut in the U.S. in Spring 2025, with global expansion planned for 2026. If there’s one thing SKIMS does well, it’s build anticipation. And when this drops, it won’t go unnoticed.

Since the announcement, the buzz has extended far beyond the fashion world. In just two days, Nike’s stock rose by 4%, proving that the Kardashian effect is still very real. But beyond the financial headlines lies a much bigger statement: performance wear can be inclusive, stylish, and cutting-edge at the same time.

And even if we don’t have it in our closets yet, we’re already picturing it on our bodies. Because when sport meets style and empowerment, it’s not just a trend—it’s a movement. One that walks tall, moves strong, and looks fierce doing it.